Impact of Brand Promotion on Market Performance Hindustan Unilever Limited (HUL)

Abstract

This paper investigates the correlation between brand promotion strategies and market performance, with a specific focus on Hindustan Unilever Limited (HUL). As a leading FMCG company in India, HUL deploys a variety of promotional tools advertising digital marketing, influencer engagement, and in-store promotions to sustain brand equity and market leadership. Using both quantitative data and qualitative insights, this study identifies how promotional activities influence consumer behavior brand perception, and sales performance. The findings affirm that integrated promotional strategies significantly contribute to HUL’s continued dominance in the Indian FMCG market.