Vol. 1 No. 1 (2025): Interdisciplinary Research in Management

Articles

• Serving the Unserved: A Market Segmentation and Price Discrimination-Based Customer-Centric Approach to Home Loans in India

  Shashank Tiwari (Author)

  4-5

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• Cybersecurity Risk in Banking and Financial Services

  Manish Kumar Singh (Author)

  1-3

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• Online Marketing Strategies for Increasing Sales Revenue for Small Retail Business

  Saket Saurabh (Author)

  9-13

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• Online Marketing Strategies for Increasing Sales Revenue for Small Retail Businesses in Delhi-NCR

  Manish Kumar (Author)

  6-8

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• THE BOOM OF CONTENT MARKETING -ZOMATO

  Bishant Singh (Author)

  14-16

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• Email Marketing and its Impact on Consumer Engagement

  Abhishek Anand (Author)

  17-20

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• A Comparative Analysis of Digital Transformation of HRPractices in Delloite and AVSAR

  Nancy gupta (Author)

  21-23

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• How Sustainability Claims Affect Consumer Purchase Intentions

  Aniket Kumar (Author)

  24-25

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• How Brand Storytelling Shapes Consumer Perceptions

  Saksham Ojha (Author)

  26-28

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• Old Tax Regime vs New Tax Regime in India: A ComparativeAnalysis of Financial Impact and Policy Implications

  Ajay Kumar (Author)

  29-30

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• The Growth of the Mobile Gaming Industry and Involvement Of AI in Enhancing Player Experience and Overall Game Development

  Garvit Garg (Author)

  31-35

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• A Study on Consumer Behaviour Towards UPI Payment System in Delhi NCR

  Shivam Shrivastwa (Author)

  36-40

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• Consumer Behaviour and Decision Making : AnalysingKey Influences on Purchase Decisions

  Ayushi Chaturvedi (Author)

  41-43

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• The Relationship Between Work-Life Balance and Mental Health Among Aviation Professionals

  Avni Jaiswal (Author)

  44-46

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• Social media platform for Webzent technologies private limited

  Supriya Bhardwaj (Author)

  47-49

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• Impact of Social Media Marketing

  Pankhuri Chaurasia (Author)

  50-52

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• Employee Engagement During Remote Work

  Kritika Singh (Author)

  53-55

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• The Impact of the Gig Economy on Traditional HR Practices: A Study on Uber

  Khushi (Author)

  56

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• Employee Performance Prediction

  Taruna Aggarwal (Author)

  57-61

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• Sustainable Talent Management: Aligning cost and Retention is SMEs

  Shimona Tiwari (Author)

  62-63

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• Branding, Trust, and Consumer Behaviour in the Indian Organic Food Market: A Study of Young Urban Consumer

  Rohit Dagar (Author)

  64-69

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• The Impact of Timely Garbage Collection on Air Quality and Healthcare Burden

  Setu Bansal (Author)

  70-72

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• Use and Applications of Data Analytics in Human Resource Management and Talent Acquisition

  Priyanka Mourya (Author)

  73-78

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• The Impact of AI-Driven Personalization on Consumer Engagement and Brand Loyalty in Digital Marketing

  Prajwal Kumar Rai (Author)

  79-80

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• The Role of Electronic Health Records in Improving Patient Care

  Priyanshi Srivastava (Author)

  81-82

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• Human Vs. AI: Analysing Customer Perceptions of AI-Powered Sales Chatbots in Building Long-Term Relationships

  Pratham Srivastava (Author)

  83-90

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• Analysis of Risk and Return in Mutual Funds vs. Fixed Deposits

  Nikita Agarwal (Author)

  91-92

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• Artificial Intelligence Applications in Corporate Finance

  Ayushi Agrawal (Author)

  93-97

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• Enhancing Supply Chain Efficiency Through Digital Transformation and Automation

  Harish Sharma (Author)

  98-100

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• Greener Carts, Smarter Shelves: How Gen Z and Millennial Buying Behaviors—Powered by Sustainable Marketing—Are Reshaping E-Commerce Supply Chains and Inventory Strategies

  Priya Shukla (Author)

  101-103

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• Pricing Strategies Using AI: Dynamic Pricing and Consumer Behavior in Cabs and Flights

  Shreya Kumari (Author)

  104-107

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• A Study of the Future of HR Jobs: How AI is Changing HR Skills Requirements

  Swati Soni (Author)

  108-111

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• Digital Twin in action: Transforming workforce management for smarter infrastructure

  Kritima (Author)

  112-116

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• THE STUDY OF MERGER AND ACQUISITIONS (VALUE CREATION AND RISK MANAGEMENT)

  Md Saqib Nawab (Author)

  112-117

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• The Rise of Social Commerce – A Case Study on Meesho’s Consumer Acquisition Strategy in Delhi NCR

  Gaurvi Dixit (Author)

  118-121

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• Customer Satisfaction and Customer Loyalty at Jayashree Textiles

  Varun Goyal (Author)

  122-123

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• Impact of Brand Promotion on Market Performance Hindustan Unilever Limited (HUL)

  Shashwat sinha, Md chand rashid (Author)

  124-125

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• The Impact of Personalised Marketing Strategies on Consumer Engagement: A Mixed-Method Study

  Abhishek Singh, Sumit Koul (Author)

  126-127

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• A Study to Measure Market Potential and Customer Buying Motives with Reference to Himalaya Drug Company

  Ashish Pal (Author)

  128-129

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• Recruitment Strategies in the IT Sector: A Study of Attrition and the Talent War

  Khyati Sirohi (Author)

  130-133

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• Credit Risk Assessment in Banking using Machine Learning

  Pratyush Kumar Tripathi (Author)

  134-137

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• The Impact of AI and Automation an HR Functions in India

  Yashasvi Gupta, Dr. Mamta Gaur (Author)

  138-143

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• Challenges in healthcare hiring: HR perspective

  Thokchom Dolly Chanu (Author)

  144-146

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• Talent Acquisition in Executive Search Firm

  Sumit Kumar (Author)

  147-151

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• Digital Marketing Trends in India: A Strategic Shift in Consumer Engagement

  Deepak kumar (Author)

  152-154

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• Impact of EMI Schemes and Buy-Now-Pay-Later (BNPL) Options on Consumer Buying Behaviour

  Sagar Sinha (Author)

  155-160

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• Fintech Innovations and their Role in Transforming Banking Services

  Vranda Aggarwal (Author)

  161-166

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• Analysing the role of Channel Partners in Real Estate: A Study with reference to Nimbus group

  Mitali Gupta (Author)

  167-171

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• The Future of HR Metrics: Trends, Challenges, and Opportunities in Human Resource Analytics

  Shambhavi Sinha (Author)

  172-174

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• The Role of Work-Life Balance of an Organisation

  Nisha Verma (Author)

  175-178

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• The Impact of Artificial Intelligenceon Recruitment and Talent Acquisition

  Sakshi Yadav (Author)

  179-184

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• Understanding the Factors Influencing Consumer Decision-Making in the General Insurance Market

  Aarav Kumar (Author)

  185-187

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• Impact of ChatGPT on Students’ Learning vs Academic Assistance

  Priya Dixit (Author)

  188-194

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• The Rise of Patanjali in the Indian FMCG Sector: Analysing Consumer Behaviour, Value Perception, and Brand Trust

  Aarav Kumar Sharma (Author)

  195-199

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• Visionary And Innovative Leadership in Organizational Change: A Case Study of The BPO Industry

  Payal Kumari (Author)

  200-201

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• Optimizing Supply Chain Efficiency through Technology Integration: A Case Study on Digital Transformation in Amazon

  Chandan Kumar (Author)

  202-203

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• Investigating the Effectiveness of Knowledge Management Systems in Enhancing Organizational Learning and Innovation

  Ashish Gautam (Author)

  204-205

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• A Study on Consumer Perception and Preferences Towards Unorganized Retail in Ballia

  Ashish Pandey (Author)

  206-207

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• Impact of Remote Work on Employee Satisfaction and Work–Life Balance

  Neha Gupta (Author)

  208-210

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• Empirical Investigation of Market Efficiency and Mutual Fund Performance in India: A Quantitative Approach

  Jagrati Varshney (Author)

  211-215

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• Impact of Social Media in Crowdfunding Campaigns: Strategies for Engagement and Success

  Navtikaa Saxena (Author)

  216-219

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• Human Resource Management in the Era of Artificial Intelligence

  Nishtha (Author)

  220-224

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• The Role of HR in Managing Workplace Toxicity and Burnout

  Jyoti Kumari (Author)

  225-228

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• Role of Investor Awareness in Rural Areas –  in Mutual Funds Industry

  Mayank Singh (Author)

  229-231

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• Behavioral Finance and Consumer Decision-Making in Investment Products.

  Shashwat Kumar (Author)

  232-234

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• Employee Engagement During Remote Work

  Sumit Kumar (Author)

  235-237

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• Social Media Marketing for Fintech Startups: Strategies, Challenges, and Impact

  Ayush Raj (Author)

  238-240

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• The Impact of Career Development Programs on Employee Retention in Startups vs. Corporates

  Riya Yadav (Author)

  241-245

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• Marketing Strategy and Its Impact on DLF Property

  Anushka Kumari (Author)

  246-248

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• Impact of Inflation On Stock Market Returns : Empirical Study

  Keshav Dagar (Author)

  248-251

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• Investigating key drivers of employee satisfaction in the finance sector: A business analytics approach in Delhi NCR

  Singireddy Pranavi (Author)

  252-256

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• Analysing Consumer Behaviour Towards 10-Minute Grocery Delivery Services: A Case Study of Zepto

  Rawvin Jaiswal (Author)

  257-258

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• The Impact of Digital Transformation on Customer Satisfaction and Revenue Growth in the Hotel Industry

  Aditya Shankhdhar (Author)

  259-268

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• Logistics Challenges in E-Commerce: A Study on Delhivery Ltd.

  Amit Kumar (Author)

  269-273

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• Marketing Research for Determining Current Position of Parle-G

  Manas Sharma (Author)

  274-278

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• Scaling Brands Digitally: A Case Study on Mopwna Cling

  Mohd Ariz Hashim (Author)

  279-284

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• The Impact of Social Media on Consumer Purchase Behavior: A Study on Boat Lifestyle – Helpful or Harmful?

  Ranjeet Yadav (Author)

  285-290

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• The Impact of Social Media Influencers on Consumer Purchasing Decisions

  Vikas (Author)

  291-298

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• COVID 19 Outbreak impact on the Indian

  Prabhakar Kumar (Author)

  299-303

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• The Impact of Online Digital Platforms on Recruitment and Selection Process – A Study in NCR region

  Manish Kumar Ray (Author)

  304-307

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