Use and Applications of Data Analytics in Human Resource Management and Talent Acquisition

Abstract

In today’s dynamic and competitive business environment, the ability to attract,

select, and retain top-tier talent has become a strategic imperative for

organizations across industries. Human Resource Management (HRM) is

undergoing a significant transformation with the integration of Artificial

Intelligence (AI) and data analytics into talent acquisition processes. This thesis

explores the paradigm shift from traditional, manually driven recruitment

practices to data-informed and algorithm-powered strategies