The Growth of the Mobile Gaming Industry and Involvement Of AI in Enhancing Player Experience and Overall Game Development

Abstract

The mobile gaming market has seen exponential growth in the last decade and has become a resurgent power in the entertainment market of the world. This thesis attempts to understand the dynamic growth of mobile gaming, tracing the driving forces like rising smartphone penetration, affordable internet connectivity, and changing consumer behavior. A major area of research in this study is the revolutionary contribution of Artificial Intelligence (AI) towards recasting game development and improving player experience. AI technologies are being used more and more to build customized gameplay, adaptive difficulty levels, smart non-player characters (NPCs), real-time analytics, and predictive modeling to enhance user engagement and retention. The study examines the ways in which game developers implement AI throughout the different phases of game design, ranging from idea development to post-launch patches. Based on qualitative and quantitative analysis, such as industry case studies and interviews with experts, the thesis reveals how the future of mobile gaming is being influenced by AI. The results indicate that AI not only enhances operational efficiency but also enhances the gaming experience through greater immersion and interactivity. The paper concludes with a discussion of future trends, challenges, and opportunities for future innovation at the nexus of AI and mobile gaming.