Social media platform for Webzent technologies private limited

Abstract

In today’s digital era, social media has become an essential tool for start-ups striving to build brand visibility and compete in dynamic markets. Platforms like LinkedIn, Instagram, and TikTok offer cost-effective marketing avenues, real-time customer engagement, and access to a global audience. This research explores how start-ups use social media for marketing, brand building, customer acquisition, and retention. Using primary survey data and secondary case studies, it also addresses the challenges such as content saturation, algorithm changes, and resource constraints. Findings suggest that while social media is pivotal to start-up growth, its effective use requires strategic planning and continuous adaptation. Ultimately, the report concludes that while social media offers substantial advantages for start-up growth and visibility, its full potential can only be harnessed through careful planning, audience understanding, and agile digital marketing practices. The findings emphasize the importance of integrating social media into a broader business development strategy to ensure long-term sustainability and competitive advantage.