Online Marketing Strategies for Increasing Sales Revenue for Small Retail Business

Abstract

This comprehensive study examines how small retail businesses in India strategically implement online marketing tools to drive sales revenue and foster customer relationships. Conducted in the Delhi-NCR region, this research combines in-depth qualitative interviews with ten small business owners and a robust quantitative survey of 150 retailers. The paper delves into the effectiveness of SEO, social media, email marketing, content strategies, and analytics platforms. Findings reveal that multichannel digital marketing approaches significantly outperform single-tool tactics in terms of customer engagement, retention, and revenue growth. The study also highlights critical barriers such as limited digital literacy, resource constraints, and challenges in measuring ROI. Practical recommendations are presented for entrepreneurs, industry associations, and policymakers to foster inclusive digital transformation among small retail enterprises.