Marketing Strategy and Its Impact on DLF Property

Abstract

This study evaluates how strategic marketing contributes to the growth and competitiveness of DLF Properties, one of India's premier real estate developers. It explores the effectiveness of digital and traditional marketing strategies, the role of branding, and customer relationship management. Using both primary data (surveys) and secondary sources, the research concludes that integrated, data-driven marketing has significantly improved DLF’s brand equity, sales performance, and customer trust.