Recruitment Strategies in the IT Sector: A Study of Attrition and the Talent War

Abstract

The Indian IT sector has witnessed exponential growth in the past decade, becoming a cornerstone of economic development and digital innovation. However, with this growth comes the challenge of retaining skilled talent amid rising attrition rates and fierce competition for qualified professionals—a phenomenon termed the “talent war.” This study examines how IT firms in India are adapting their recruitment strategies to attract and retain digital talent. A mixed-method research approach was adopted involving a survey of 55 IT professionals and qualitative interviews with HR managers. The study analyzes recruitment channels, employer branding, compensation strategies, and the role of flexible work models. The findings reveal a paradigm shift in hiring practices driven by digital tools, employee-centric branding, and changing work expectations. Based on the results, strategic recommendations are offered to align recruitment efforts with evolving industry dynamics.