Scaling Brands Digitally: A Case Study on Mopwna Cling

Abstract

This research investigates the evolving landscape of digital and social media marketing in India, with a focused case study on Mopwna Cling Pvt. Ltd., a growing digital marketing agency based in Delhi NCR. Through a combination of primary data (surveys, interviews, content analysis) and secondary sources (industry reports, academic journals), this study evaluates how Mopwna Cling aligns with broader digital trends in India. It explores key components such as content strategies, client acquisition methods, technological tools, and market positioning. The report also benchmarks the company’s practices against national industry standards and highlights opportunities for optimization. By merging theoretical frameworks with real-world practices, this research offers actionable insights into the digital shift shaping modern Indian enterprises.