Human Resource Management in the Era of Artificial Intelligence
Keywords:
HRM, AI adoptionAbstract
In today’s fast-changing business world, Artificial Intelligence (AI) is transforming how companies manage people. From hiring to employee engagement, AI is helping HR teams work smarter and more efficiently. This thesis explores how AI is being used in Human Resource Management, focusing on Tata Consultancy Services (TCS), a global leader known for its digital-first and innovative HR practices. The study looks into how TCS applies AI tools across key HR areas like smart recruitment, smooth onboarding, personalized learning, performance tracking, and employee engagement through chatbots and sentiment analysis. These tools are evaluated for their impact on efficiency, cost savings, employee satisfaction, and data-driven decision-making. Using a mix of surveys, interviews, and secondary research, the findings show that while AI improves speed, accuracy, and personalization in HR, it also brings challenges like data privacy issues, algorithm bias, skill gaps, and ethical concerns. Overall, the research highlights that while TCS is making strong progress in AI adoption, continuous efforts are needed to train HR professionals, ensure ethical AI use, and maintain a balance between human and machine input. The thesis concludes that organizations that use AI thoughtfully—combining automation with empathy—will lead the future of HR.