Impact of Social Media in Crowdfunding Campaigns: Strategies for Engagement and Success

Abstract

Crowdfunding has become a powerful way for entrepreneurs and innovators to turn their ideas into reality often without relying on traditional financial institutions. In today’s digital world, social media has reshaped how crowdfunding campaigns are run and how they succeed. Platforms like Instagram, Facebook and LinkedIn are not just promotional tools they’ve become essential channels for building communities, generating buzz, and inspiring people to contribute.

This study explores how campaigners strategically use social media to boost engagement and drive their crowdfunding efforts toward success. By diving into analyzing data, and reviewing the latest research, this thesis uncovers the tactics that work whether it’s storytelling, timing of posts, influencer partnerships, or community interaction.Ultimately, this research highlights that with the right strategy, social media can do more than just spread the word it can help bring big ideas to life.