Optimizing Supply Chain Efficiency through Technology Integration: A Case Study on Digital Transformation in Amazon

Abstract

Using Amazon as a case study, this research explores how digital technology might improve supply chain efficiency. From procurement and warehousing to last-mile delivery, it assesses how technologies like artificial intelligence (AI), the Internet of Things (IoT), robotics, big data analytics, and cloud computing enhance operational performance at different points of the supply chain. The analysis is based on a case study methodology, secondary data from reliable web sources, and primary data (a poll conducted using Google Forms). The results demonstrate that supply chain speed, accuracy, scalability, and customer happiness are all greatly enhanced by technology. For businesses looking to upgrade their supply networks through digital transformation, this report offers helpful insights.