Consumer Behaviour and Decision Making : AnalysingKey Influences on Purchase Decisions

Abstract

This Research paper explores the extent to which How People Make Buying Decisions Every day, people make choices about what to buy whether it’s food, clothes, or electronics. With so many options available, businesses need to understand why customers make certain decisions and what influences their choices. This study explores the key factors that shape consumer behaviour, including emotions, personal values, family, social circles, and digital influence. It also examines marketing strategies that brands use to attract customers and build trust.